RENDER: Standard Milk 2L — rPET bottle, dark blue cap, receipt label

Front

Back

Cap

In hand

Marty Milk

Standard
Milk 2L

Name: Marty Milk Standard Milk 2L
Brand: Marty Milk
Price: 3.31 NZD
Availability: PreOrder

Creamy, clean, grass-fed · Honestly good, honestly priced.

$3.31

2L · $1.66/litre · 10¢ to The Give

Size

300ml 1L 3L

Type

Lite Trim

Pre-orders open when we hit 10,000 waitlist signups. Retail launch March 2026.

Join the Waitlist

The Receipt · On the front of the bottle

$3.31. Here’s where every cent goes.

Landed Cost

$2.50

Raw milk + processing + bottle + freight to shelf.

Marty’s Cut (15%)

$0.38

Keeps the lights on. That’s the whole margin.

GST (15%)

$0.43

Goes to the government, same as everywhere else.

You Pay

$3.31

Four numbers. Four reasons. No hidden margins.

Formula: landed cost × 1.3225 = retail. Same for every product. Always.

Nutrition · Per 100ml

What’s in it.

Energy	276 kJ · 66 kcal
Protein	3.3 g
Fat, total	3.7 g
— saturated	2.4 g
Carbohydrate	4.8 g
— sugars	4.8 g (lactose)
Sodium	44 mg
Calcium	120 mg (15% RDI)
Ingredients	Pasteurised homogenised whole MILK. That’s it.

Suitable For · How to use it

What it’s good at.

Flat whites	Stretches and steams clean. Our house milk at cafe partners.
Cereal & porridge	Full cream coats the oats properly. As it should.
Cooking & baking	Roux, béchamel, custard, pancake batter — all sorted.
Straight from the bottle	Don’t judge. We’ve all done it.
Keep	0–4°C. Best within 3 days of opening.
Pack	100% recycled PET (rPET) bottle, HDPE cap. Both kerbside recyclable.

PHOTO: Pulman family dairy farm at dawn, Mangatawhiri

Origin · From Grass to Glass

Pulman family farms.
Green Valley Dairies.
Mangatawhiri.

Same farms, same factory, same line as the milk you already drink. We just put the receipt on the front and made sure the profit stays in New Zealand.

Processed at

Green Valley Dairies, Mangatawhiri

Ownership

Pulman family (NZ), 100%

Farmgate price paid

$8.85 / kgMS (2026 season)

Bottled

Within 48 hours of milking

Read the full supply chain story →

The Give · From this bottle

10¢ goes to NZ community programmes.

School lunches in Porirua. Breakfast clubs in South Auckland. Community fridges in Ōtāhu. We name every recipient on the label and publish quarterly reports showing where every cent went. The Give comes from our 15% cut — not added to your price.

Where Q1 money went →

10¢

Per 2L bottle

StandardMilk 2L