A weird thing about grocery: nobody tells you. We do.
Next week, the exact same jar is $6.49.
Nobody tells you where the $2.50 went. Nobody explains why the price changed. Nobody shows you what the jar actually costs to make, ship, and stock.
The entire New Zealand grocery industry — $25 billion a year — runs on the assumption that you’ll never ask.
Two companies control 90% of NZ grocery. The Commerce Commission found they make over a million dollars a day in excess profits. A million dollars. A day. And they put the margin data on page 6, footnote 3 of a 47-page PDF.
Not a campaign. Not a movement. Just a grocery store that puts the receipt on the front of the jar.
Landed cost. Our margin. GST. What you pay. And where a piece of it goes. On the front of the pack, in a font you can actually read.
Landed cost is what we paid to get this jar onto our shelf — ingredients, manufacturing, freight, import duties, warehousing. The real number.
Marty’s Cut is our margin. Capped at 15%. That covers rent, staff, power, and keeping the lights on. We publish this number because hiding it is weird.
The Give is a fixed percentage of every product that goes to a named cause. Not “communities.” Not “charity.” A specific place, doing a specific thing, that you can look up.
12c from this jar → School Lunches, Porirua
Not a vague “1% for the planet.” A named recipient, a named place, a countable outcome. On every label.
Every quarter, we publish exactly where The Give went. Not a summary. A receipt. Partner name, dollar amount, what it bought. If we can’t show you, we shouldn’t be asking for it.
Every single price — landed cost, margin, GST, Give allocation — published on the website in a table you can search, sort, and export. Not in a PDF. Not behind a login. Just there.
If a price goes up, we tell you why. If our margin changes, we tell you why. Transparency isn’t a feature. It’s the entire point.